xxvi PREFACE TO THE FOURTH EDITION
eternal verities, regardless of the advent of incompatible experiences. In antithetic contrast, general semanticists are fully sensible of the man-fashioned origin of general semantics and have taken pains to keep its structure open-ended. Far from being inclined to repel changes that appear to menace the make-up of general semantics, they actively anticipate them and are prepared to foster those that seem to promise better predictions, better survival and better adaptation to the vicissitudes of this earthly habitat.
One cannot help but be aware, in 1958, that there is far less suspicion and misgiving among intellectuals concerning general semantics and general semanticists than prevailed ten and twenty years ago. Indeed, a certain receptivity is noticeable. The term 'semantics' itself is now frequently heard on the radio, TV and the public speaking platform and it appears almost as frequently in the public print. It has even found a recent 'spot' in a Hollywood movie and it gives some promise of becoming an integral part of our household jargon. This in no sense means that all such users of the term have familiarized themselves with the restricted meaning of the term 'semantics,' much less that they have internalized the evaluative implications and guiding principles of action subsumed under general semantics. A comparable circumstance obtains, of course, in the layman's use of other terms, such as 'electronics.'
But more palpable gains than these can be counted. We have alluded to some of these as they bear on psychology, anthropology and the medical sciences. The years since the close of World War II have similarly witnessed the access of general semantics not only to academic curricula of the primary, secondary and collegiate levels of the North and South American continents, parts of Western Europe, Britain, Australia and Japan, but to the busy realms of commerce, industry and transportation: of military organization and civil administration; of law, engineering, sociology, economics and religion. These constitute no negligible extensions of general semantics into the world of 'practical' affairs. Large business enterprises, looking toward the improvement of intra- and extramural relations, more satisfying resolutions of the complicated problems that arise between labor and management, and the enhancement of service to their immediate constituents and fellow men in general have found it rewarding, in many instances, to reorganize their entire structure so as to assure the incorporation of general semantic formulations. Several organizations now in existence make it their sole business to advise and provide help in the implementation of such changes. The core of their prescriptions consists in the appropriate application of general semantics. It is becoming a routine for the high and intermediate level executives of