lxxvi INTRODUCTION TO THE SECOND EDITION
be written on this subject; here it is possible only to indicate the main methodological issues involved.
Dr. Irving J. Lee in his article, 'General Semantics and Public Speaking', Quarterly Journal of Speech, December, 1940, formulates a fundamental contrast between the types of 'rhetorics' of Aristotle and Hitler, and the non-aristotelian type of communication found in general semantics which is based on proper evaluation, made possible by thalamocortical integration.
We should not make the mistake of fancying that Hitler, etc., or the mikado are building a new non-aristotelian system, and a future new saner civilization. It is only a rebellion within the old 'either-or' system, a changing from one scheme of selfishness, greed and force to another cabal of selfishness, greed, and brute force, this time unavoidably lowering human cultural standards by training future generations in pathological abuses of neuro-semantic and neuro-linguistic mechanisms, emasculating and misusing science, etc.
A non-aristotelian system must include considerations of neuro-semantic and neuro-linguistic environments as environment. Introductions of such new factors necessitate a complete revision of all known doctrines, pet creeds, etc., and make possible the building of a science oj man, which under the old aristotelian conditions was impossible. The tabulation given here indicates some of the many older fictitious factors which have been eliminated as false to facts and destructive, while new, constructive factors have been introduced. This by necessity requires the utilization of more adequate methods and techniques by which we can cope with a new world.
The new, non-aristotelian types of evaluations are forthcoming in every field of human endeavour, in science and/or life, necessitated by the urgencies of modern conditions. The main problem today is to formulate general methods by which these many separate attempts can be unified into a general system of evaluation, which can become communicable to children and, with more difficulty, even to adults. History shows that whenever older methods prove their inefficiency new methods are produced which meet the new conditions more effectively. But the difficulties involved must first be clearly formulated before methods and techniques can be devised with which we can deal with them more successfully.
It seems unnecessary to enlarge on the present day world tragedies because many excellent volumes have already been written and are continuing to accumulate, psychiatric evaluations included. I must stress, however, that no writer I know of has ever understood the depth of the