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An Introduction To Non-aristotelian Systems And General Semantics.

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semantic standards for their own further orientations. Unfortunately, even psychiatrists have not, as yet, analysed the semantic influence of such advertisements on the building and preserving of infantile characteristics.
Children lack moderation and a semantic sense of proper evaluation. Tolerance is not one of their characteristics. To them persons and 'ideas' are evaluated in extremes, either good, 'wonderful', or bad, 'terrible'. Their s.r appear dogmatic and stubborn, as in all the unexperienced. They talk too much or are silent; they praise too much or blame too much; they work too hard or play too hard, and know no middle ground. The whole life of a nation may be coloured by such semantic attitudes. Nations become boastful of their own possessions and achievements, and happily borrow and forget the achievements of others. They pride themselves on having the largest airships, the largest cities, the highest buildings, the longest bridges,. They know no moderation in food or drink; they eat or drink too much or become total 'prohibitionists'. They exhibit quick friendships and quick dislikes. They are solemn in their games, like children who are playing father and mother, and make out of games a national event. The childish pleasure of defeating an adversary accounts for national crazes, like racing, boxing, football, baseball, and similar sports, which often overshadow in public attention all really important issues.
Children and many idiots are incapable of any choice which involves meanings and evaluation. When confronted with a situation in which they have to choose between two alternatives, they have difficulties, and often want both. Similarly with 'ideas'; they often keep sets of entirely self-contradictory 'ideas'. Even scientists of an infantile type do so, and then publish 'manifestos' in which they try to justify such behaviour and semantic attitudes. Merchants train salesmen especially to induce customers with such infantile s.r to buy what they do not need. This attitude is often extended to marriage. Any man and woman may marry simply because they come across each other; then, when they meet somebody else, they soon change the object of their sentiments.
All classes of feeble-minded and children show marked credulity; they like fairy tales and fantastic stories. Free inventions, by a process of objectification, are taken as experience. Children and schizophrenics pun and play on words. They build up languages of their own. Perseveration and stereotypy in speech are also found among them. National commercialism utilizes this principle in advertisements and tries to run a country by verbal slogans and play on words.