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CONTENTS
30. Korzybski's "logic" 123
31. Korzybski's conception of the human being 127
32. Why science and sanity? 131
PART FOUR
An Analysis of Signs, Language and Behavior and The Open Self
by Charles Morris
33. The basic terms of Charles Morris 135
34. Morris's science of signs a behavior theory 139
35. The four uses and the four modes of signifying: 140
a. The informative use and the designative mode 142
b. The valuative use and the appraisive mode 145
c. The incittve use and the prescriptive mode 148
d. The systemic use and the formative mode 151
36. The misuses of language: The pitfall of perfect
communication 157
37. The misuses of language: The pitfall of over-
generalization 159
38. The misuses of language: The pitfall of gullibility 161
39. The end toward which men strive: self-making and
man-making 166
part five A Field Theory of Communication
40. Introductory 171
41. The personality in a field 172 |
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