140 THE HUMANITY OF WORDS
some goals rather than others would be to stop living, Morris says in The Open Self.
In The Open Self, m that warmer account of the science of signs, Morris sets up two specific goalsself-making and man-makingand indicates the sign techniques by which these goals may be approached.
35. The four uses and the four modes of signifying
The four uses of language are uses toward the accomplishment of goals, and a goal becomes a goal precisely in that its attainment is anticipated as a possible satisfaction of a need. Only objectives consciously sought after may be termed goals. For this reason, it is necessary to consider our needs and goals briefly.
That we are needing, wanting, striving, purposive creatures all of us know. There are the deep-rooted physical needs that cannot be denied if we would live natural lives. There are the personal needs that are hardly definable but which all of us experience. There is the need for self-appreciation, for self-respect. How this is achieved is a matter of personal biography. Perhaps through study. Perhaps through work. Perhaps through service. But something must be done by the self for the self to satisfy this human need. Morris calls the movement toward the satisfaction of this need "self-making" And then there is the need for companionship, for friendship, for love, for admission into the community of men. Again, how this need is satisfied is a matter of personal biography. Certainly by feeling-thinking-doing with othersfor others. And movement toward the satisfaction of this need Morris calls "man-making"