The Humanity Of Words - online book

A Primer Of Semantics

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142                  THE HUMANITY OF WORDS
tude response, he will generally select appraisors as the appropriate signs. If his purpose is to elicit a specific action response, he will for the most part select prescriptors as the appropriate signs. If his purpose is to organize the responses of a recipient, he must select foraiators as the appropriate signs.
The uses of language refer to the purpose of the user.
The modes of signifying refer to the manner in which the purpose is best advanced.
It is necessary now to explain Morris's uses and modes of signs in more detail.
A. The informative use and the designative mode
When I want to inform you concerning something about the past, the present, or the future, I ask only for an "uncomplicated" understanding response. To put this into the language of Morris, informative signs are used to cause an interpreter to respond to the signs as if the object, etc., signified has certain characteristics. That is all.
Here the purpose (if I interpret correctly) is precisely that of Ogden and Richards. And here the mode of accomplishment is, again, precisely that of Ogden and Richards. The user of words must select signs that designate (to use Morris's word) the object, event, idea, etc., signified. The terminology of Ogden and Richards is, of course, different, but the objective and the mode of accomplishment are the same.
Here is a sample of informative language as used by Norman Cousins in his editorial "Clean Bombs and Dirty Wars" which appeared in The Saturday Review of July 3, 1957: