The Humanity Of Words - online book

A Primer Of Semantics

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154                  THE HUMANITY OF WORDS
this case, the formators are valuative in use and the mode of signifying is appraisive. Or, the user of signs may say: Choose the nebular theory or choose the planetesimal theory. These formators are in the incitive use and the
mode of signifying is prescriptive.
Formators, therefore, serve two functions: (i) Formators organize what is said {2) Formators organize why it is said
That formators systematize subject mattercontent is readily seen. But that formators also systematize purpose is not so quickly recognized. Formators epitomize vast quantities of words, but, since formators organize signs in the designative, appraisive, and/or prescriptive mode of signifying, they are also a clue to purpose. When the formators involve signs in the designative mode of signifying, the recipient may assume that the purpose of the user of signs is to inform. When the formators involve signs in the appraisive mode of signifying, the recipient may assume that the purpose of the user of signs is to induce a preferential attitude response. When the formators involve signs in the prescriptive mode of signifying, the recipient may assume that the purpose of the user of signs is to achieve a specific action response.
Formators may, of course, be a combination of all uses and modes of signifying. Like this:
Exposition of nebular and planetesimal theories; evaluation of theories; and suggestion for choice
Here the purpose is threefold: to inform, to elicit a preferential attitude response, and to incite. And the modes of signifying are designative, appraisive, and prescriptive.
We must remember that language is goal-seeking and