The Humanity Of Words - online book

A Primer Of Semantics

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A FIELD THEORY OF COMMUNICATION 205
Notice that the communication process is a circular, and not a linear, experience. The communicator sends. He directs his words toward an objectivethe relevant environmentin the interest of a purpose. This is his output. As a consequence of his words, his recipients exhibit some kind of change. Whatever he is able to perceive of this change in his input. The communicator must entertain this input in his ensuing output. He uses it as new information by which to proceed toward his goal. Again, his words and actions have consequences. Again, his words effect change in his recipients. And, again, whatever the communicator is able to perceive of this change is used as new information in subsequent output. There is, thus, an output-input-output-input continuum which causes change at both poles.
Change is significant in the communication process because the user of words is attempting to change the status quo in some way. Otherwise there would be no need for words. It is the change, then, that must be directed and controlled by the user of words in the interest of his purpose.