A FIELD THEORY OF COMMUNICATION 217
One way to classify kinds of writing is in respect to irpose. Using this mode of classification, we find three tegories: (i) Writing which aims primarily to inform; ) Writing which aims primarily to persuade to an atti-tde and/or action response; and (3) Writing which aims imarily to communicate an idea or ideal as an aesthetic uperience, both for the writer and for the recipient. But irpose is, of course, never "pure." We are feeling-think-ig-doing creatures. Just as purpose is mixed, we are in-ined to mix our modes of signifying even without >nscious effort. Nevertheless, classification according to irpose permits us to relate the basic aspects of field theory > writing.
(1) Writing which aims primarily to inform
When we write to inform we use semantic devices sertly to facilitate the transmission of form. This is a mple procedure that effects the desired purposeto Lformin a suitable recipient with a minimum of effort id a maximum of efficiency.
Use your working-title as your literary title.
Make use of your working-title to establish the form of le work. A major formator may be the basis for the title E a chapter; it may be the heading of a part of an article;
may be the key term of a paragraph of a letter.
Recapitulate at the end. This is simply a rephrasing ad probably a (small) amplification of the working-title.
Use simple declarative sentences.
Use designators, and give evidence that the designators enote.
(2) Writing which aims primarily to persuade
The verbal pattern is, of course, basic to this effort,